And it did so on the set of "America's Greatest Makers," the Intel-funded reality TV show on TBS that wrapped up its first season Tuesday night with a million-dollar prize awarded to the inventors of a gamified toothbrush for kids. There in the middle of the panel, alongside fellow judges like NBA superstar Shaquille O'Neal, was Intel's chief geek and visionary, CEO Brian Krzanich [pictured above]. BK, as the 56-year-old Krzanich is known around the office, is the epitome of the "celebritization" trend in high-tech and other industries, a marketing strategy that strives to pump up the personality factor of a company. "The show took Intel's name and gave it a personality," said Dr. Anubha Sacheti, a Boston-area pediatric dentist whose toothbrush team, Grush, took the first season prize. Their invention, which is designed to get kids to brush better, features a kill-the-germs game on a mobile app tied by Bluetooth to a brush, which acts as a joystick.